Everyone is quitting the 40-hour workweek because they are tired of the lies they’ve been sold.
They’re tired of always being on the verge of replacement.
They’re tired of having no ownership in the work they are doing.
They’re tired of prioritizing work they don’t care about over their health, relationships, and mental well-being.
They’re tired of putting on a mask as soon as they step into the office. It’s exhausting not to be yourself every day for 40 years.
They’re tired of paying tens of thousands of dollars for an education that does not guarantee the ability to repay that debt.
And most of all, they’re tired of sitting around doing meaningless work, feeling as if they are wasting a third of their day that drains them for the other third, which makes them want to stay up late to “get the most out of their time,” which ruins the last third.
If you don’t sell your own product, you will be forced to sell someone else’s.
You can complain all day about how “everyone is selling something nowadays,” but you are missing the point behind that.
Yes, everyone is selling something because they have to if they (1) want to survive (2) contribute to humanity and (3) receive money in return.
Another point:
People only invest in what they care about.
Most people fall into two camps:
(1) They have a job where they don't see how products are sold or how money is made, so they don't understand sales (2) They think selling is bad and only want to focus on their creative work. But because they avoid selling, they often struggle financially.they do not understand it.
You have $100,000 trapped in your head.
Or, it’s lying around in your Google Drive, Notion, or Apple Notes.
The point is:
You have skills, interests, and some kind of expertise you can package up into a product that sells while you sleep.
Here’s the thing…
If you want to earn an independent income _and_ have control over your time, you need a product.
This should be obvious.
It’s liberating once you realize that if you can make $1, you can make $1,000,000, if you have a product that is capable of reaching that scale as one-person.
You can start a side hustle, a full time income, or even a remote career.
Your location doesn’t matter.
This works whether you’re in the UK, US, Canada, Europe, Australia, or anywhere in Africa.
Turn Yourself Into The Business
If you've solved a problem in your life, you're qualified to start a business.
Not just any business, an education business with minimal startup costs.
Once you have cash to invest in your dreams of owning a huge company, you can, or you can sail off into the sunset and enjoy the free time you have.
How do you do it?
As one person.
First, understand why people buy a product.
They want to see a transformation.
They want to see a slight or drastic improvement in one area of their life.
They want to increase their market value through skill acquisition, productivity, and self-improvement.
They want to make more money, free up time, and increase their quality of life.
So, we start with the eternal markets.
Health, wealth, relationships, and happiness.
If you have experience in any of those domains, you're good to go.
That is how we position any product we sell.
Now, follow these steps:
Turn yourself into your customer avatar
List out your interests.
List out your goals.
List out your problems.
List out the exact steps to overcome the problem and achieve the goal.
The problem and goal = the transformation for your marketing.
The steps to reach the goal is your system for getting results.
Slap a compelling name on the system and it's unique to you.
Now, turn it into a course, coaching, cohort, workshop, template, checklist, system, tutorial, program, tracker, or anything else you’ve seen other brands or creators sell.
Build For Yourself, Sell To Yourself
Most businesses fail because they try to solve a problem they haven't experienced.
"But Patrick, I still don't know what to sell!"
Look at almost any successful entrepreneur.
What do they do?
They solve a problem in their life and sell the solution.
From bars of home-formulated soap that helps with eczema to a habit tracking Notion template or self-taught meditation practice.
Some general rules of thumb to follow:
Build a product you've used before, but better.
Build a product you want but doesn't exist.
Build a product that solves a problem in your life.
You are the most profitable niche.
When you build a product that you would use...
And sell it under your own name...
To people that have a similar personality, interests, and goals...
You eliminate most competition.